media center


Donate Life's 2011 Rose Parade float entry soars with colorful kites that inspire people to Seize the Day and register as organ, eye and tissue donors.


Seize the Day!
Download hi-res image

Flying a kite is an opportunity seized to share laughter, sun, wind, and the visual beauty of the moment. Through their life-changing experiences, the families of organ and tissue donors, living donors, and recipients of life-saving transplants teach us all a profound lesson: to Seize the Day! and make the most of every moment to build dreams, friendships and memories with loved ones.

Colorful kites soar in the wind as donor families, living donors and transplant recipients enjoy a special moment and make new memories. The tails of the kites are adorned with memorial ‘floragraph’ portraits of deceased donors whose legacies lift the kites and the hopes of those in need of transplants. The float’s 24 float riders, led by three walkers, honor all donors and the everyday dreams they make possible through the gift of life. Thousands of organ, eye and tissue donors nationwide are memorialized with dedicated roses, each vial carrying a personal message of love, hope and remembrance.

Donate Life hopes millions of parade viewers and spectators are inspired to Seize the Day, spend time with their families, and join the nearly 90 million Americans who have registered as organ, eye and tissue donors on their state donor registries by visiting www.donatelife.net.