About Float Sponsorship

The Opportunity

Sponsor

On New Year’s Day the Donate Life community participates in America’s New Year Celebration®, seen by over 70 million television viewers and inspired by the deeply meaningful purpose of the Donate Life Community:

  • Share the real stories of organ, eye and tissue donors, recipients and the sponsors that make donation possible
  • Sponsorship of float participants including float Riders, Floragraph Honorees, and  float Walkers
  • Promotion and celebration of the work of organizations and donor families nationwide
  • Floragraph finishing events held across the nation rally communities to remember and honor donors, and their living legacies

Sponsor Promotion & Celebration

Opportunities to highlight the incredible work of your organization include, but are not limited to:

  • Limited license to use event logo, images and/or trademarks for the sponsor’s promotion of participation
  • Speaking at Donate Life Rose Parade program events
  • Company logo on event signage
  • Company logo on program communications including official program yearbook
  • Venue signage with company logo display at check-in, Donate Life Rose Parade Events
  • Company mention in press releases
  • Dedicated space and staff to carry out on-site check-in and questions
  • Capacity limits and conditions apply.

More Value

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Sponsors join the campaign family legacy, facilitate the creation of priceless experiences for donor families and their staff that yield returns an organization can be proud of years to come.

  • National recognition of donor stories to celebrate the Donate Life movement
  • The influence of tailored media opportunities focused on your donor families and key initiatives
  • Stronger relationships with audiences leading to higher donor registration rates
  • An effective national supported campaign spotlighting the life-changing stories from your area
  • Special events for your float participants and representatives
  • Support for your floragraph honoree families with ceremonies nationwide

Sign Up

We have many sponsorship opportunities available including events, and float participation.

For participant sponsorship package opportunities, please click here.

If you would like to explore custom opportunities or have questions, please email us at roseparade@onelegacyfoundation.org