About Float Participation
The Donate Life Float’s Riders, Walkers and Floragraph Honorees represent millions of people touched by organ, eye and tissue donation. As participants, they become family members of the most inspiring float in one of the most-watched events in the world. An estimated 700,000 parade spectators and over 45 million U.S. television viewers saw last year’s Donate Life float. Millions more heard about the Donate Life mission in broadcast and print news stories about the float and its participants. The 135th Rose Parade will take place on January 1, 2024 at 8:00am PST.