"It will represent the best of us."

– Rick Reilly, ESPN.com
An 11-time National Sportswriter of the Year reporting on the OneLegacy Donate Life float


2023 OneLegacy Donate Life Float Route


2023 OneLegacy Donate Life Float Timelapse


The OneLegacy Donate Life Rose Parade Float is proud to share the benefits of sponsorship:

  • All-inclusive packages with a set number of hotel rooms, event tickets, and activities.
  • Breathtaking float design that captures the heart of our mission from our float builder, the consistently award-winning Fiesta Parade Floats.
  • Robust, tailored media plans that highlight powerful local stories of donation and sponsorship designed to reach millions across the nation and include tracking tools that demonstrate an even greater ROI.
  • The Pasadena Hilton Hotel will exclusively house the OneLegacy Donate Life Rose Parade program participants, sponsors and events for a more intimate, convenient and classy affair.
  • Live feed from New York’s Times Square ball drop that rings in the New Year, inclusive of all groups, offers celebratory champagne toasts and food.
  • Considerate sponsorship support with improved payment terms for more efficient accounting and response time.
  • Online tools that simplify the multiple booking processes and deliver confirmations for all reservations electronically, including sponsorship, hotels, events, float decorating, rose dedications and more.
  • A Welcome Room with trained staff and mobile-friendly online tools available via our new website to field questions and special requests year round.
  • Online photo galleries to commemorate the event with participants and sponsors to be posted on New Year’s Day across multi-media channels for maximum exposure.
  • Guaranteed engagement with families of donation captured and shared in priceless photo moments across the nation.
  • A better schedule that allows for greater flexibility and attendance of all events.
  • Limited a la carte options: additional tickets to events are available for purchase.

In short, the OneLegacy Donate Life Rose Parade Float wants the best possible experience for our sponsors, participants, and guests, and to assure the best possible image and media support to get our inspiring donation message to the world.

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Float Sponsors

Information about becoming a OneLegacy Donate Life Float Sponsor

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Float Participants

Information about Participating in the OneLegacy Donate Life Rose Parade Float

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Rose Dedications

Information about the Rose Dedication Garden