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In Donate Life's 2010 Rose Parade float entry, a reborn phoenix soars and New Life Rises to inspire all people to register as organ, eye and tissue donors.


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When people say "Yes" to organ, eye and tissue donation, New Life Rises, giving hope and healing to those in need of life-saving transplants. In Donate Life's seventh Rose Parade float entry, a phoenix, the mythical symbol of life coming out of death, rises into the sky, representing those who give life in their passing and the people whose lives are renewed by their gifts.

From a bed of nurturing flames, the majestic phoenix rises anew, its tail feathers adorned with 76 floragraphs – memorial portraits created with floral materials – depicting loved ones who gave life to those in need. The bird soars high above 24 float riders – all transplant recipients, living donors, and family members of deceased donors – seated along a monument inspired by the National Donor Memorial's Wall of Names. A garden inspired by the memorial's Wall of Tears leads the float with 2,000 dedicated roses, each carrying a personal message of love, gratitude and hope to a donor, recipient or candidate for transplant.

More than 85 million Americans have said "Yes" to saving lives by enrolling with their state organ and tissue donor registries. Join them today by visiting Donate Life America at www.donatelife.net.