Donate Life Rose Parade Float

Randa Lipman of Mid-South Transplant Foundation shares her best-practice media kit for promoting her float participation. Materials are applicable to Float Rider Sponsors and Floragraph Sponsors alike.

LOCAL MEDIA OPPORTUNITIES

This document is to help you with local media opportunities only. All national media opportunities will be coordinated through the Media Committee.

IDEAS TO MAKE THE MOST OF YOUR FLORAGRAPH

Randa Lipman shares her tried-and-true tips and visual ideas for making the most of every opportunity presented by your sponsorship of a floragraph on the Donate Life float.

RECOMMENDED MEDIA KIT - RIGHT SIDE

Place the following materials (unaltered or localized) in the right pocket of your kit folder:

Sample Mid-South Transplant Foundation Local Press Release
Float Participant's Story: Final version posted to website
Press release announcing Riders, Walkers or Floragraph Honorees
Participant's page from float website. See directories of Riders, Walkers and Floragraphs
2014 Donate Life Float Rendering
2014 Donate Life Float Fact Sheet
Fact Sheet: Illustration of What Can Be Donated prepared by Mid-South Transplant Foundation
The Truth About Organ Donation

RECOMMENDED MEDIA KIT - LEFT SIDE

Place the following materials (unaltered or localized) in the left pocket of your kit folder:

Photo(s) of Float Rider or Floragraph Honoree
Fact Sheet: Appropriate Donation Terminology
Flyer or Brochure Promoting State Donor Registry
Fact Sheet: Resources and Contacts prepared by Mid-South Transplant Foundation
Fact Sheet: All About Floragraphs (for Floragraph Sponsors)