Years in the Rose Parade: 8

Float Builder:
Phoenix Decorating Co.
Lisa Ely, Media & Marketing Director
(626) 793-3174, Fax (626) 793-7187
Phone Dec. 25 - Jan. 2: (310) 266-2935
E-mail: lisaely@mac.com

Float Designer's Name: Dave Pittman

Float Description:
Inspired by floral clocks and clock towers of the world, Donate Life’s ninth Rose Parade float entry carries 28 riders representing deceased organ, eye and tissue donors, living donors, and transplant recipients reminding us all to make every day count. Six floral clocks are adorned with 72 memorial 'floragraph' portraits of deceased donors, whose gifts of organs and tissues add years and quality of life to those in need of transplants. Gears run the length of the float to a 33-foot clock tower with an animated sun/moon dial marking the passing of "...One More Day." Leading the float is a dedication garden honoring thousands of organ, eye and tissue donors and recipients nationwide, with a rose vials carrying personal messages of love, hope and remembrance.

Concept:
With the passing of each hour, minute and second, the hands of a clock remind us that time is precious. Whether you are looking back at priceless memories or dreaming of the future, you can make every day count by registering as an organ and tissue donor.

Construction Dimensions: 33’H x 17’W x 55’L

Flowering Details:
TBA

Animation: The sun/moon dial on the clock tower rotates to mark the passing of "...One More Day." The minute hand on the front-facing floral clock moves backwards in recognition of the many donors memorialized in tributes in the float's dedication garden.

Float Participants:
The 2012 Donate Life Rose Parade float features:

• 28 float riders, each a transplant recipient, living donor, or family members of an organ, eye or tissue donor.
• 72 deceased organ, eye and tissue donors honored with memorial floragraph portraits.
• Thousands of roses from all 50 states and many countries dedicated to donors, transplant recipients and patients in need.

Participating Organization Information:
Donate Life is a national brand for donation supported by national organizations and state teams dedicated to motivating the American public to register now as organ, eye and tissue donors. Hundreds of thousands of people from all walks of life in every corner of the country are in need of life-saving and healing gifts that are possible only through organ, eye and tissue. The Donate Life Rose Parade Float national campaign is coordinated by OneLegacy, the non-profit, federally designated organ and tissue recovery agency serving the seven-county greater Los Angeles area, and is supported by more than 100 official sponsors nationwide, including organ and tissue recovery organizations, tissue banks, state donor registries, transplant centers, hospitals, funeral homes and affiliated organizations. Joining OneLegacy as top-level benefactors are the Dignity Memorial® network, North America's largest network of funeral, cremation and cemetery service providers; the American Association of Tissue Banks (AATB); Donate Life America; and the United Network for Organ Sharing (UNOS) and the National Donor Memorial.