Years in the Rose Parade: 6

Float Builder:
Phoenix Decorating Co.
Larry Palmer, Media Liaison
(626) 793-3174 – Fax (626) 793-7187
Phone Dec. 25 - Jan. 2: (626) 375-1025
E-mail: larry.palmer@phoenixdecoratingco.com

Float Designer's Name: Dave Pittman

Float Description:
Donate Life’s 26 float riders – among them transplant recipients, living donors, and family members of deceased donors – are immersed in a spectacular shower of stars climbing more than 30 feet in the air, together representing all the people who make the gift of life possible.

Concept:
Donate Life’s shower of stars features 34 gold stars with floragraphs – artistic portraits created with floral materials – depicting loved ones whose donations of organs, corneas and/or tissue saved and healed those in need. White stars represent those among us who have been touched by donation, while transparent stars symbolize those in need of donated organs, corneas and tissue. The large orange-yellow stars at the front of the float carry more than 1,000 dedicated roses, each carrying a personal message of love, gratitude and hope to a donor, recipient or candidate in need of a life-saving transplant. And 14 “Walk of Fame” stars within the float’s interior pay tribute to luminaries who have made a lasting impact on organ, eye and tissue donation and transplantation.

Construction Dimensions: 33’H x 17’W x 55’L

Flowering Details:
Flowering details TBA.

Animation: N/A

Float Participants:
The 2009 Donate Life Rose Parade Float features 26 float riders, each a transplant recipient, living donor, or family members of an organ, eye or tissue donor, and 34 deceased organ, eye and tissue donors depicted on floragraphs. More than 1,000 roses from all 50 states and many countries dedicated through the Family Circle rose dedication program.

Participating Organization Information:
Donate Life is a not-for-profit alliance of local affiliates and national organizations dedicated to inspiring all people to donate life through organ, eye and tissue donation. Hundreds of thousands of people from all walks of life in every corner of the country are in need of life-saving and healing gifts that are possible only through organ, eye, tissue and blood donation. The float’s national campaign is coordinated by OneLegacy, the non-profit, federally designated organ and tissue recovery agency serving the seven-county greater Los Angeles area, and is supported by approximately 60 organizations nationwide.

Of Special Interest:

• “Stars of Life” has the distinction of being the first abstract float design in the history of the Rose Parade.
• Families of the donors depicted in the floragraphs will journey cross-country to Pasadena in the weeks before the Parade to decorate the artistic portraits of their loved ones.
• Participating in the decoration of the Donate Life float are hundreds of donor family members celebrating their loved ones, transplant recipients honoring their donors, and allied professionals who steward the donation and transplant process.
• The logos on each side of the Donate Life float will again be presented both in English and in Spanish (“Done Vida”) – a bilingual first introduced in the 2006 Tournament of Roses Parade.
• Donate Life is proud to provide official artist renderings in Spanish, Chinese and Vietnamese.

Participant Contact:
Bryan Stewart
Chairman, Donate Life Rose Parade Float Committee
Vice President of Communications, OneLegacy
(213) 229-5650
(213) 229-5601 fax
Phone Dec. 25 - Jan. 1: (213) 400-8304
bstewart@onelegacy.org