"I have been trying to find a way to repay society for this wonderful gift [of life]," wrote Gary Foxen on April 17, 2001. "I believe I have a good idea on how to do that." Read Gary Foxen's letter to OneLegacy sharing his idea: a donation-themed float in the Rose Parade.

Read an article -- The Donate Life Rose Parade Float: how an innovative, integrated public awareness campaign effectively reaches a worldwide audience -- which recounts the origins of the Donate Life Float as well as the first-year challenges and lessons learned. Excerpted from the journal of ETCO (European Transplant Coordinators Organization), Organs and Tissues, volume 8, no. 3, November 2005, with the kind permission of the publishers.