media center

The Donate Life float's Riders, Walkers and Floragraph Honorees represent millions of people touched by organ and tissue donation.

Riders must be recipients of an organ, tissue or cornea transplant. Walkers must be living organ donors. Riders or Walkers must be at least 12 years of age (per parade rules), in good physical condition, comfortable with media interviews and able to travel to Pasadena, California from December 29 to January 2.

Honorees depicted in the float's memorial floragraph portraits are required to be deceased organ, eye or tissue donors.

All float participants are individually sponsored by organizations. Sponsors are responsible for determining the process by which participants are selected. Some have specific individuals in mind, while others choose to stage an open application or nomination process to identify as many candidates as possible. In most cases, local organizations select riders from their service area, while national organizations may select riders from all regions of the country. Foundations wishing to sponsor a floragraph for their namesake must agree to a two-year sponsorship, with another donor honored in the second year.

Refer to our list of Official Sponsors for links to organizations that sponsor float participants. When contacting them, ask for the Public Relations department.

To request a document detailing Donate Life Float Sponsorship Opportunities, please email Donate Life Rose Parade Float Program Manager Anne Grey at