The Donate Life float's riders and floragraph honorees represent millions of people touched by organ and tissue donation, including donor families their deceased loved ones, living donors, transplant recipients and transplant candidates.

Riders must be at least 12 years of age (per parade rules), in good physical condition, comfortable with media interviews and able to travel to Pasadena, California from December 29 to January 2. In some years, the Donate Life float may feature walkers as well, but only if they can be closely integrated into the float design.

Riders and floragraphs are individually sponsored by Official Partners who support the Donate Life Rose Parade Float financially. These sponsors determine the process of selecting individuals to ride and deceased donors to be honored. Some have specific individuals in mind, while others choose to stage an open application or nomination process to identify as many candidates as possible.

In most cases, local organizations select riders from their service area, while national organizations may select riders from all parts of the country. See our Official Partners page for a list of and links to organizations that sponsor riders and floragraphs. When contacting them, ask for the Public Relations department to inquire about their selection process.