Proceeds from the Donate Life Family Circle support two important goals:

• Honoring Loved Ones: Portions of the funds support the administration of the Donate Life Family Circle.
• Inspiring People: Donate Life Family Circle participation supports the mission of Donate Life's Rose Parade participation: to inspire people register as organ and tissue donors. Each year, the Donate Life float is the subject of more than 300 news stories nationwide and is seen by tens of millions of spectators and TV viewers.