The Donate Life roses dedicated by your hospital or transplant center recognize the generosity of donors and their families and demonstrate your organization's compassion for the families you serve. By your participation, your staff will join in a meaningful tribute that reverently celebrates your role as a vital collaborative partner in the organ and tissue donation process.

By dedicating roses to organ donors, eye donors, tissue donors, donor families, recipients, transplant candidates and/or staff, your hospital or transplant center becomes an official participant in the Donate Life community’s annual Rose Parade tradition. There are two ways you can participate:

• Dedicate roses and become a Donate Life Rose Sponsor: Dedicate five or more Donate Life Roses to donors, recipients, patients, their families, and/or your staff.


• Host a Donate Life Rose Ceremony: Host a ceremony to for donor families or transplant patients, offering a deeply meaningful experience to families and staff alike.

As the Donate Life float appears on ABC, NBC, Univision, HGTV and other networks on New Year’s Day, donor families, patients and staff will feel overwhelming pride in knowing their dedicated roses are aboard the most celebrated float in the 121-year history of the Rose Parade.